Crap: bold, memorable, hilarious. It takes some real stones to run with a brand name like that. You’re also going to want some top-shelf merchandise to counter-act any preconceived notions of quality. Thankfully, the gear being produced by Venice natives Crap Eyewear is the antithesis of their namesake. Their glasses are constructed from premium materials like injection molded polycarbonate and hypoallergenic stainless steel. They’re then finished with CR-39 lenses that’ll keep your pretty little pupils 100% protected from UV.
They’ve recently released the lookbook for their second round of shades and it’s a summery wet-dream. The frames themselves have a distinct vintage influence, that merges oh so harmoniously with the retro vacation aesthetic.