Logo tees used to be about as subtle as a hammer to the dick. For top-tier players in the surf game, the early 2000’s were a glorious fountain of prosperity. Stamping your logo across the majority of a tee assured that egos were boosted and bank accounts were swollen. I personally had a black DC number that was more logo than garment and I wore that bad boy with reckless fervor, but I digress. The humble logo tee is making a comeback and just like Downey Jr., it’s returning as a cleaner, albeit subdued, version of its former self.
1 | Thrills ~ Burning Palm Tee
Numero uno comes from the Byron Bay company with some of the most popular brand tees in the biz. The Burning Palm Tee from Thrills features distressed detailing of their trademark super-light fabric.
2 | Assembly ~ Soma Tee
Style doesn’t come much easier than this. Purveyors of wardrobe essentials Assembly have delivered a simple logo tee, spun from a premium linen blend. Easy on the eye, wallet and epidermis.
3 | Stussy ~ Colours Two Stripe Tee
Embrace the nineties in all their oversized glory with this striped number from streetwear veterans Stussy.
4 | Afends ~ Hemlon Hemp Tee
It’s from the erf’ man. Amateur botanists Afends are pretty vocal in their advocacy for the sustainability benefits hemp provides. This little number is an organic cotton and hemp blend that’s a bare-footed step towards boosting mother nature’s immune system.