The third collection from Noon Goons is further refinement of their dissident surf-punk aesthetic, that’s reminiscent of the Californian surf culture of decades past. The Los Angeles outfit is helmed by Kurt Narmore, formerly of Warriors of Radness. His latest goods are laced with his brand of nonconformist streetwear, that exudes a sense of irrefutable authenticity. Collection three from Noon Goons feels like the embodiment of the surf counterculture so intrinsically linked with the West Coast. In addition, the ‘Made in LA’ brand credos perpetuates the notion of legitimacy.